Vote.org uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy. In addition to building and maintaining free Vote.org toolset (which includes a voter registration tool, an absentee ballot tool, voter registration status verification tool, and election reminders tool). Vote.org proactively reaches out to low-propensity voters and encourages them to vote, using SMS outreach, digital ads, digital radio (Pandora and Spotify), billboards, and direct mail.